Available for Freelance & Remote

Business Intelligence Specialist

Rajkumar
Khatua

I turn your Zoho data
into decisions.

Helping leadership teams across all industries make smarter, faster decisions through Zoho-powered BI frameworks and executive analytics.

60%
Reporting Reduced
20h
Saved Per Week
6+
Zoho Tools
Rajkumar Khatua
Open to Opportunities
Kolkata, India · Remote

Services I Offer

End-to-end BI solutions built on the Zoho ecosystem — from data architecture to executive dashboards.

Dashboard Design
Executive-level dashboards in Zoho Analytics that transform complex data into clear, actionable visual insights for leadership teams.
Zoho Ecosystem Integration
Seamlessly connect Zoho CRM, Books, Inventory, Creator, and Projects into one unified analytical layer. No silos. No manual exports.
BI Strategy & Consulting
Design data-driven decision frameworks tailored to your business — from KPI definition to full reporting architecture strategy.
Data Modeling & Automation
SQL-driven pipelines, financial data models, and automated reporting workflows that eliminate manual effort and reporting delays.

Featured Projects

Real BI solutions built to solve real business problems — from manufacturing intelligence to financial analytics.

 Dashboard 01 — Manufacturing BI
Executive Business Performance Overview
Zoho AnalyticsZoho CRMZoho BooksZoho Inventory
Business Problem

Leadership lacked consolidated visibility into revenue trends, profitability drivers, and regional performance — decisions were reactive and slow.

Key Insights
  • Revenue growth trend visibility
  • Product category contribution analysis
  • Regional performance comparison
  • Customer revenue concentration detection
  • Business-level profitability monitoring
 Dashboard 02 — Manufacturing BI
Product Performance & Profitability Intelligence
Zoho AnalyticsZoho BooksZoho Inventory
Business Problem

Manufacturing firms were optimizing for volume, not margin. Pricing decisions were instinct-based. Cost leakages stayed hidden.

Key Insights
  • Revenue vs cost comparison across products
  • Demand concentration identification
  • Margin variation across product categories
  • Revenue contribution distribution
 Dashboard 03 — Manufacturing BI
Customer & Sales Performance Analytics
Zoho AnalyticsZoho CRMZoho Books
Business Problem

Organizations lacked clarity on customer profitability and revenue dependency risks. Top customers were invisible until they left.

Key Insights
  • Revenue concentration among key customers
  • Sales rep performance comparison
  • Customer segment contribution analysis
  • Sales volume trend with forecast
 System 01 — Financial BI
Employee Billing & Cost Control System
Zoho CreatorZoho AnalyticsZoho Books
Solution Built

Zoho Creator-based Employee Master Control app managing emoluments, dynamic client billing rates, and automated hourly billing calculations.

Impact
  • Automated client-wise billing computation
  • Financial performance reporting across engagements
  • Eliminated manual billing processes entirely
 System 02 — Financial BI
ROI & Profitability Intelligence Platform
Zoho AnalyticsZoho CRMSQL
Solution Built

Financial analytics dashboards tracking revenue streams, cost allocation, team-level ROI, and profitability trends for executive visibility.

Impact
  • Real-time ROI visibility for leadership
  • Team-level profitability breakdown
  • Investment efficiency monitoring
 System 03 — Operational BI
Operational Performance Analytics System
Zoho AnalyticsZoho ProjectsZoho CRM
Solution Built

Productivity intelligence dashboards integrating project and CRM datasets to evaluate efficiency, SLA compliance, and KPI achievement.

Impact
  • SLA compliance tracking in real time
  • Cross-functional KPI achievement monitoring
  • Operational efficiency benchmarking

Skills & Expertise

Deep expertise across the full Zoho ecosystem combined with strong data engineering and BI foundations.

Core Competencies
Zoho Analytics95%
Dashboard Design92%
Zoho Creator & Deluge90%
SQL & Data Modeling88%
Financial Analytics85%
Power BI70%
Zoho Ecosystem & Tools
Zoho Analytics
Zoho CRM
Zoho Books
Zoho Inventory
Zoho Creator
Zoho Projects
Zoho DataPrep
Deluge Scripting
SQL
Power BI
Advanced Excel
Workflow Automation
ROI Modeling
KPI Framework Design

Professional Experience

Building BI solutions that drive real decisions across global organizations.

Current Role
Business Intelligence Specialist
 Duratuf Products Private Limited
March 2026 — Present  ·  India
Specialized in Zoho ecosystem-based BI solutions for manufacturing operations. Building integrated dashboards connecting Zoho CRM, Books, and Inventory to support executive decision-making across sales, product performance, and customer intelligence.
Manufacturing BI Zoho Ecosystem Executive Dashboards
Previous Role
BI Analyst — Acting BI Lead
 Bickert Management Inc.
May 2024 — April 2026  ·  Remote, Canada
Designed executive-level BI systems tracking revenue, profitability, and operational KPIs. Architected SQL-driven data pipelines integrating Zoho CRM, Books, and Projects. Automated reporting workflows reducing manual effort by 60% (~20 hours/week).
60% Reporting Reduction ~20hrs/week Saved Acting BI Lead

The Person Behind the Data

Rajkumar Khatua
Google Data Analytics Certificate — 2025
Google BI Professional Certificate — 2026
BCA — Swami Vivekanand University, 2023

"If your CEO needs a spreadsheet to understand the business — something is broken."

I build Business Intelligence systems that turn scattered Zoho data into clear, confident decisions for leadership teams.

I work at the intersection of data architecture and business strategy — designing analytical frameworks that don't just report numbers, but tell leaders exactly what to do next. From financial intelligence to operational performance, I build systems that run quietly in the background and speak loudly in the boardroom.

Based in Kolkata, India — working with organizations across North America, Asia, and beyond. Open to global remote engagements.

60%
Manual reporting reduced
6+
Zoho tools mastered
2+
Years BI experience
Growth mindset

What People Say

Words from the people I've had the privilege of working with.

"

Rajkumar has a strong technical skill set, particularly when it comes to SQL tables, analytics engines, and Deluge scripting. He approaches complex problems with a thoughtful, methodical mindset and is able to translate business needs into clean, effective technical solutions. What really sets him apart is his attitude — polite, humble, and always open to learning.

ZD
Zachary Dugan
Founder — Northforge Solutions
"

More recommendations coming soon...

+
Your Name Here
Work with me to add yours

Let's Work Together

Need executive dashboards, reporting automation, or a stronger Zoho data strategy? Whether you're exploring a live demo or scoping a full BI solution, I'd love to hear what you're building.

Message sent successfully. Rajkumar will get back to you shortly.